PAPER PRESENTATION-2012

Prof Stanley George

Publications

I. Chapter in book

• Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala. The Emerging Landscape of Retail and Impact on Economy, Mr P Murari IAS, Dr.R Santhi et al, MJP Publishers,Chennai. ISBN: 9788180941580

II. International Journal

• Published a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala, International Journal of Academic Research in Business and Social Sciences, Volume 2, Issue 6 (June, 2012) ISSN: 2222-6990.

Paper Presentations

I. Paper Presentation in International Conference

• Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala, International Conference on The Emerging Landscape of Retail and Impact on Economy 6th & 7th September 2012,  organised by Department Of Commerce, University Of Madras and FICCI, TNSC and sponsored by UGC

II. Paper Presentation in National Seminar

• Occasion Based Promotional strategies of Consumer Durable Segment in Kerala”.in the National Seminar on the New Paradigms in Management Research organized by University of Kerala, on 25th February, 2012.

Ms. Deepa Babu K.G

Publication

Chapter in book

• Entrepreneurs in Retail Sector-Motivations and Success Factors”. The Emerging Landscape of Retail and Impact on Economy, Mr. P. Murari IAS, Dr.R. Santhi et al, MJP Publishers,Chennai. ISBN: 9788180941580

Paper Presentations

1. Paper Presentation in International Conference Entrepreneurs in Retail Sector-Motivations and Success Factors”, International Conference on The Emerging Landscape of Retail and Impact on Economy 6th & 7th September 2012, organised by Department Of Commerce, University Of Madras and FICCI, TNSC and sponsored by UGC

1. Paper Presentation in National Seminar

• Empowerment of women through entrepreneurship for inclusive growth in the National Seminar on the New Paradigms in Management Research organized by University of Kerala, on 25th February, 2012.

Mr. Boby Varghese

Publication

• Published a paper on “Green Marketing: A need of the hour”, in the Journal of Management and Science, Special issue V, issued from Institute of Management and Technology, Thrissur. (ISSN: 2249-1269/EISSN: 2250-1819)

Paper Presentation

• Presented a paper on “Green Marketing: A need of the hour”, in the National Seminar on ‘Marketing in 21st Cen‑ tury Global Marketing Environment: Issues & Challenges’ organized by Institute of Management And Technology, Thrissur (Westfort Higher Education Trust) on 28 April 2012.
• Presented a paper on “Branding in Rural Markets” in the National Seminar on ‘Marketing to Rural India’ orga‑ nized by PES Institute of Technology, Bangalore on 17 and 18 May 2012.

Mr. Sunil Varghese

Paper presentation

• Presented a paper on “Challenges and Opportunities of Rubber Marketing Societies with respect to small rubber growers in Kerala” in the National Seminar on ‘Marketing to Rural India’ organized by PES Institute of Technology, Bangalore on 17 and 18 May 2012.

Publication

• Published paper on “Challenges and opportunities of co-operative Marketing with respect to small Rubber Growers in Kerala”. In the journal of Business and Managemeent, ISSN; 2278-487xVolume 3, Issue 6 (SEP-OCT 2012). PP 37-39.