Mr. Jiju Alexander, Assistant Professor, MCMAT published a paper on “A Study on Smart Phones the OTT Hub for Marketing Communication in Brand Building”, in the International Journal of Management and Social Sciences Research (IJMSSR), ISSN: 2319-4421, Volume 4, No. 9, September 2015.

Marthoma College of Management & Technology, Perumbavoor
(Approved by AICTE and Affiliated to M.G. University)

Mr. Jiju Alexander, Assistant Professor, MCMAT published a paper on “A Study on Smart Phones the OTT Hub for Marketing Communication in Brand Building”, in the International Journal of Management and Social Sciences Research (IJMSSR), ISSN: 2319-4421, Volume 4, No. 9, September 2015.

Mr. Jiju Alexander, Assistant Professor, MCMAT published a paper on “A Study on Smart Phones the OTT Hub for Marketing Communication in Brand Building”, in the International Journal of Management and Social Sciences Research (IJMSSR), ISSN: 2319-4421, Volume 4, No. 9, September 2015.

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